Hardware

Windows 7 Retail Packaging is Lighter, Friendlier.

Windows 7 retail box as thinner, lighter plastic. A lot of what we talk about regarding Windows 7 has to do with pricing or performance enhancements, but today we learned from Microsoft a different sort of tweak тЂ“ the revised retail packaging. Although most Windows 7 users will undoubtedly get the new OS through the purchase of a new computer, some will be paying for it over the counter and getting it delivered as a shiny disc in the plastic box. WeтЂ™ve seen the box art before, but Microsoft went into more detail about it in a recent blog post. тЂњWe approached the packaging for Windows 7 the same way we approached the product тЂ“ by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste,тЂќ said Windows Communication Manager Brandon LeBlanc. тЂњWeтЂ™ve reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide. The plastic case opens easily like a standard DVD case and it will have a single easy-to-remove seal at the top - and thatтЂ™s it!тЂќ Microsoft is also interested in its environment impact with Windows 7. тЂњThe plastic case protecting the Windows 7 disk is lighter and is recyclable. The packaging itself has a 37% weight reduction and the econometrics score has improved by 50% over itтЂ™s predecessor,тЂќ LeBlanc continued. тЂњEssentially, the packaging is what customers told us they were most interested in picking up to learn more about Windows 7.тЂќ Along with new packaging comes a new logo and colors that set each different SKU apart. The new logo features nature-themed details inside each window quadrant and can be seen in greater detail in the latest Windows 7 buildтЂ™s wallpaper. тЂњCustomers told us they liked the big bold Windows logo and how it clearly communicates that itтЂ™s Windows 7. They like larger typefaces to make it easy to read. They also like the background colors for each edition that make it easier to differentiate between Windows 7 Home Premium all the way to Windows 7 Ultimate. In their own words, the тЂ˜cleanтЂ™ design gives off a тЂ˜freshтЂ™ feel.тЂќ

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