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Ubisoft CEO Changing Focus to Consoles Due to PC Piracy.

The PC games space is one thatтЂ™s ever changing. CPU and GPU technology constantly push the boundaries beyond any other platform, but sadly, the PC also suffers the most from piracy. TomтЂ™s Games spoke to Yves Guillemot, Guillemot starts off with something almost all PC gamers can agree with: тЂњThe consoles at certain periods are more powerful than the PC, but the PC can improve its capacity and ability every year so the cycle changes. Generally, the PC gaming business gets better over time in these console cycles. So as we continue this cycle, graphically the PCs will continue to get better and the features will become more interesting.тЂќ ThatтЂ™s where the good news ends, however, as Guillemot confirms that PC piracy is influencing the companyтЂ™s developers to focus on consoles. тЂњPiracy is enormously damaging to the market,тЂќ he said, adding that the Internet has made piracy easy to do. тЂњSo what do we do? Well, itтЂ™s better not to invest a lot of money on that particular platform.тЂќ тЂњWe know that the developers that are creating the PC game are not going to get paid for the work they do and the games wonтЂ™t break even. So we prefer to focus on platforms that maybe have less piracy and where more customers are actually paying for the content they consume,тЂќ said Guillemot. тЂњWe greatly reduced the number of people working on PC games because of that.тЂќ Ubisoft isnтЂ™t ditching PC publishing altogether, but it certainly isnтЂ™t as focused as it used to be. The company now hopes to keep PC in the running with better copy protection measures. The problem now is coming up with a system that PC gamers will accept. тЂњThe PC gaming community is very often against any kind of system that prohibits piracy, which I have difficulty understanding. They need to help us to make sure we can invest on the PC, because if we canтЂ™t get a return on investment with PC games then we will not invest,тЂќ he explains. One problem is with invasive copy protections that do more to hassle the legit gamer than anything else. Guillemot said that the company is now looking for тЂњa system that will make sure you have a better experience when you buy than game rather than when you donтЂ™t buy it.тЂќ Until the PC market changes, there could be fewer and fewer games for platform. Guillemot calls the PC-centric Far Cry 2 game, which will also be released on Xbox 360 and PS3, an тЂњexception.тЂќ Read the full interview with Yves Guillemot of Ubisoft over at TomтЂ™s Games.

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