HT-NewsAsus Vows to Make Products Better Than Apple.
In the world of computing, Apple has always been admired (or at the very least, noticed) for its design. No matter what a diehard PC may feel about Apple, thereň€™s little argument that style is a big part of the companyň€™s productsň€™ luster.
Asus is now aiming directly at Apple. Instead of competing against rival PC OEMs, the Taiwanese computer maker is looking straight at making better products than Apple.
ň€śOur goal is to provide products that are better than Appleň€™s,ň€ť said Jonathan Tsang, the vice chairman of Asus, in an interview with the New York Times.
Tsang added that Asus spends a large portion of its funds on engineering, which leaves little left over for marketing campaigns. Instead, Asus hopes to win over consumer spending with more innovative designs.
While Asusň€™ products today are rarely compared to Appleň€™s, thereň€™s no question that Asus is innovating with its Eee product line. Asus pioneered the netbook with its early Eee PCs. Now Asus is working on a whole new computer form factor by putting the hardware directly inside a keyboard paired with a built-in screen, set for a release late June.
Asus will soon also compete against Apple in the mobile phone arena with its partnership with Garmin.